Which groundbreaking retail technology was first widely adopted by Broadway theaters in 2018 to combat counterfeit merchandise and create interactive memorabilia?

The performing arts industry has embraced technology in unexpected ways, particularly in how theatrical merchandise and memorabilia are marketed and sold. From Broadway shows to local theater companies, the retail strategies behind performing arts merchandise have evolved dramatically in recent years. Test your knowledge about the intersection of performing arts and retail technology that has transformed how audiences take a piece of the performance home with them.

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NFC-embedded Playbills that unlock exclusive digital content and verify authenticity
AR-powered posters that animate when scanned with a theater's mobile app
Blockchain-certified autographs with embedded video of the signing moment
RFID-tagged costumes sold as collectibles with production history tracking