Which celebrity-brand collaboration became the first to generate over $1 billion in annual sales, revolutionizing athletic footwear marketing?

Celebrity brand collaborations have become a major force in pop culture retail, transforming how products are marketed and consumed. These partnerships often generate massive hype, drive sales, and create cultural moments. Test your knowledge about one of the most groundbreaking celebrity brand collaborations that changed the retail landscape and set new standards for future partnerships in the industry.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Beyoncé with Adidas (Ivy Park)