Which presidential campaign was first to extensively use 'microtargeting' analytics that borrowed techniques from retail customer analytics to identify and target specific voter segments?

Modern political campaigns leverage sophisticated data analytics to target voters, optimize messaging, and allocate resources. This trivia question focuses on how big data transformed political campaigning in the United States, particularly through innovative customer analytics techniques borrowed from retail and marketing sectors. Test your knowledge about this intersection of technology and politics that has fundamentally changed how campaigns operate in the digital era.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Donald Trump's 2016 campaign
Bill Clinton's 1996 campaign