Which online bookstore, founded in 1994, started by selling literature online before expanding to become one of the world's largest retailers and introducing the first mass-market e-reader?

Before online shopping dominated the retail landscape, one revolutionary bookstore forever changed how we discover and purchase literature. This innovative retailer transformed from a simple online bookstore into a global e-commerce giant, altering not just how we buy books, but eventually how we consume all media and products. Test your knowledge about this retail success story that bridges the worlds of literature, technology, and commerce.

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Amazon (initially called 'Cadabra')
Barnes & Noble (with their Nook e-reader)
Borders (with their Kobo partnership)
Powell's Books (with their Powells Reader)