Which film studio pioneered the use of predictive analytics to guide content production decisions, famously using big data to greenlight 'House of Cards' without a traditional pilot episode?

Major film studios and streaming platforms have undergone significant digital transformations in recent years, changing how movies and TV shows are produced, distributed, and consumed. This poll tests your knowledge about a groundbreaking digital transformation initiative that revolutionized how a major film studio approached their customer journey and content delivery.

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Netflix
Warner Bros. Studios
Disney
Universal Pictures