Which innovative retail marketing strategy did Taylor Swift use during her 'Lover' album release that broke traditional music industry norms?

The music industry has undergone dramatic shifts in retail strategy with the rise of digital streaming services. This transformation has forced record labels and artists to rethink their brand positioning and marketing approaches. Test your knowledge about how streaming has changed the business side of music and how brands have adapted to this new landscape.

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Partnering exclusively with Target to sell four deluxe physical versions with unique content, driving in-store traffic despite the streaming era
Releasing the album exclusively on her own streaming platform for the first month before allowing other services to carry it
Offering the album for free online and generating revenue solely through merchandise bundles and concert ticket sales
Creating an augmented reality retail experience where fans could only unlock songs by visiting specific retail locations