Which celebrity completely rebranded their product line strategy in 2019, moving from primarily licensing their name to taking majority ownership stakes and focusing on 'purpose-driven' products?

Behind every successful celebrity brand is a carefully crafted strategy that leverages their unique persona and connects with their audience. From beauty moguls to fashion icons, celebrities have transformed their personal brands into billion-dollar empires. Test your knowledge about how famous people have strategically positioned themselves in the marketplace and created distinctive brand identities that resonate with consumers worldwide.

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Lady Gaga with Haus Laboratories
Serena Williams with S by Serena
Kim Kardashian with KKW Beauty and SKIMS
Rihanna with Savage X Fenty