Which sports apparel company pioneered the use of AI-powered 'body scanning' technology in their flagship stores to provide custom-fit recommendations?

The sports retail landscape is constantly evolving with technology and marketing strategies. Major athletic brands are investing heavily in artificial intelligence to enhance customer experiences both online and in physical stores. Test your knowledge about how AI is transforming the sports retail industry and creating competitive advantages for leading brands. Are you up to speed with the latest retail tech innovations in the sports sector?

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Nike with their Nike Fit technology
Adidas with their Fit Intelligence system
Under Armour with their ArmourScan platform
Puma with their Precision Fit technology