Which innovative customer engagement strategy did NASA implement in 1998 that revolutionized public connection to the Hubble Space Telescope and later became a model for other science missions?

The Hubble Space Telescope isn't just a scientific instrument—it's also one of astronomy's most successful 'products' with a fascinating brand story. Launched in 1990 with a flawed mirror that initially made it the butt of jokes, NASA's strategic communication and brand recovery turned it into one of the most beloved scientific instruments ever created. This poll tests your knowledge about how Hubble's stunning imagery and discoveries have been marketed to secure public support and funding.

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The Hubble Heritage Project, releasing monthly artistic astronomical images specifically processed to engage the public
The Hubble Ambassadors Program, training amateur astronomers to represent the telescope at public events
The Hubble Interactive Console, allowing public users to vote on observation targets during designated periods
The Hubble Membership Card, a physical loyalty program that provided early access to new telescope images