Which celebrity's retail brand pioneered the 'try before you buy' home try-on program for eyewear, revolutionizing the customer journey in the optical industry?

Many celebrities have ventured into the retail world, creating successful brands and innovative shopping experiences. Some have disrupted traditional retail models, while others have leveraged their personal brand to create unique customer journeys. Test your knowledge about these famous people who have made significant impacts in the retail industry!

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Neil Blumenthal (Warby Parker)
Jessica Alba (The Honest Company)
Kanye West (Yeezy)
Gwyneth Paltrow (Goop)