Which streaming service famously rebranded and repositioned itself from a DVD-by-mail company to a streaming giant with the slogan "See What's Next"?

In today's competitive film and television landscape, streaming services battle for market share through distinct brand positioning strategies. Each platform carefully crafts its identity to attract specific audiences and differentiate itself in a crowded marketplace. This trivia question explores how one major streaming service positioned itself during a crucial transition in its business model.

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Netflix
Hulu
Amazon Prime Video
HBO Max