Which gaming company first created a fully functional virtual store inside Fortnite where players could purchase real-world merchandise with direct shipping to their homes?

The gaming industry has transformed retail experiences through virtual and augmented environments. Major companies have pioneered innovative approaches to merchandise sales and brand engagement within gaming platforms. This poll tests your knowledge about a groundbreaking retail expansion strategy that changed how gamers interact with products in virtual worlds.

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Balenciaga
Nike with their 'Nikeland' experience
Gucci with their 'Gucci Garden'
Adidas with their 'Into the Metaverse' collection