Which celebrity was the first to build a billion-dollar cosmetics brand primarily through social media marketing rather than traditional retail channels?

Many celebrities have ventured beyond entertainment to build successful retail empires and product lines. These famous figures have transformed their personal brands into billion-dollar businesses, revolutionizing various retail sectors. Test your knowledge about which famous person pioneered which groundbreaking retail strategy or product line that changed consumer expectations. This question focuses on a celebrity who made history with their innovative approach to cosmetics marketing.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty