Which gaming company launched the first VR retail store inside a popular MMORPG, allowing players to try virtual versions of physical merchandise before purchasing real items?

The gaming industry has been at the forefront of adopting virtual reality technologies, not just for gameplay but also for revolutionizing how gamers shop for merchandise, collectibles, and in-game purchases. Major gaming platforms have been experimenting with immersive VR retail experiences that transform how players discover and purchase gaming-related products. Test your knowledge about this cutting-edge intersection of gaming and retail innovation!

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Epic Games (inside Fortnite)
Blizzard Entertainment (inside World of Warcraft)
Valve Corporation (inside Counter-Strike)
Nintendo (inside Animal Crossing)