Which traditional cultural character was transformed into a global brand mascot and helped revitalize interest in its cultural origins while generating over $1 billion in annual merchandise sales?

Traditional cultural celebrations often feature iconic characters that have been embraced by brands as recognizable mascots. These mascots not only represent cultural heritage but have become powerful marketing tools that bridge traditional values with contemporary commerce. Test your knowledge about these cultural mascots that have significantly impacted brand recognition and cultural preservation simultaneously.

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The Japanese maneki-neko (lucky cat) for Lucky Star Foods
The Chinese Nian monster for Lunar New Year festivals
The Finnish Joulupukki (Christmas goat) for Nordic Holiday brands
The Japanese yokai character Jibanyan for Yo-kai Watch franchise