Which 1999 horror film pioneered viral marketing in cinema with its fake 'missing persons' website campaign that many viewers initially believed was real?

Test your knowledge about one of the most innovative product marketing campaigns in film history! The way movies are promoted can make or break their box office success. This particular campaign revolutionized how blockbusters were marketed and created unprecedented audience anticipation through mysterious, viral marketing techniques that kept the film's actual content largely hidden.

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• The Blair Witch Project
• The Sixth Sense
• The Ring
• Scream 3

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