What branding strategy did the US Army employ to improve troop perception of the M4 Sherman tank after receiving negative feedback about its performance against German tanks?

During World War II, product branding played a surprisingly important role in military equipment, affecting morale and public perception. One famous case involves the Sherman tank, which initially faced criticism from troops but underwent a significant branding transformation. This poll tests your knowledge about how military hardware marketing and customer feedback shaped equipment perception during wartime.

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They launched a propaganda campaign emphasizing the Sherman's speed and reliability rather than armor, calling it 'The Mobile Fortress'
They discontinued the Sherman name completely, rebranding all tanks as 'Liberty Machines' to boost patriotic association
They reduced production numbers and marketed it as an 'exclusive' specialized weapon, creating artificial scarcity
They introduced a customer loyalty program where tank crews with most enemy kills received medals and home-front recognition