Which Broadway musical was the first to secure a major product endorsement deal that included the brand's logo on all promotional materials and a custom-branded theatrical experience?

In the competitive world of performing arts, innovative product endorsements and strategic partnerships can transform a production's success. This trivia question explores a groundbreaking product endorsement strategy that revolutionized Broadway marketing and created a template for future performing arts sponsorships. Test your knowledge of how product placement and endorsement deals have shaped the business side of theatrical productions!

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Cats (1982) with Whiskas cat food
Rent (1996) with Apple computers
Hairspray (2002) with TRESemmé hair products
Wicked (2003) with Emerald City Jewelers