Which ancient civilization first used a formalized customer loyalty program where merchants provided clay tokens to regular customers that could be exchanged for discounts on future purchases?

The ancient world was filled with remarkable product innovations and retail strategies that we still see echoes of today. From sophisticated supply chains that transported goods across continents to customer loyalty systems that predated modern rewards programs, ancient civilizations pioneered many retail concepts we consider modern. Test your knowledge about these early retail and product development practices that shaped commerce for millennia.

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Ancient Mesopotamians (Babylonians)
Ancient Egyptians
Ancient Romans
Ancient Chinese (Han Dynasty)