Which ancient civilization introduced the first known customer loyalty program through clay tokens that customers could collect and later exchange for goods?

Before modern retail, ancient civilizations developed sophisticated systems for commerce and customer loyalty. From loyalty tokens to retail locations, these early innovations laid the groundwork for today's shopping experiences. Test your knowledge about how ancient merchants kept their customers coming back and built thriving marketplaces thousands of years ago.

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Mesopotamian merchants (circa 3000 BCE)
Egyptian market vendors (circa 2500 BCE)
Roman shopkeepers (circa 100 CE)
Phoenician traders (circa 1000 BCE)