Which music artist's endorsement deal is credited with saving a failing brand and increasing its market value by over $2 billion between 2003-2006?

The music industry has seen some of the most lucrative and groundbreaking product endorsement deals in history, transforming how artists generate revenue beyond album sales and tours. These partnerships have changed the landscape of both music and marketing, creating cultural phenomena and billion-dollar opportunities. Test your knowledge about the strategic partnerships that have defined modern music marketing!

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50 Cent with Vitamin Water (Glacéau)
Beyoncé with Pepsi
Jay-Z with Reebok
Rihanna with Puma