Which customer experience innovation did Hamilton introduce in 2015 that revolutionized Broadway ticket access and has since been adopted by many other major productions?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theater productions market themselves and enhance the customer experience. From virtual reality previews to innovative ticketing systems, theaters have embraced technology to attract new audiences and deepen engagement. Test your knowledge about one of Broadway's most significant customer experience innovations of the past decade!

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Digital Lottery System - allowing fans to enter online for a chance at discounted $10 tickets instead of requiring in-person lottery entries
Virtual Reality Seat Preview - letting customers preview exact sightlines from any seat before purchasing
Dynamic Pricing Algorithm - automatically adjusting ticket prices based on real-time demand and historical attendance data
Subscription Pass Program - creating a monthly membership allowing unlimited standby access to performances