Which linguistic technique did the company Kodak pioneer in brand naming that revolutionized how products are named?

Brands are constantly evolving their linguistic strategies to connect with consumers. From crafted neologisms to strategic use of phonetics, the language of branding has become a sophisticated science. This poll explores how language innovations have shaped iconic product identities and revolutionized how companies communicate with customers. Test your knowledge about the fascinating intersection of linguistics and brand development!

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Creating an entirely new word with no previous meaning that was phonetically pleasing and easy to pronounce in multiple languages
Using Latin and Greek root words to create scientific-sounding brand names that conveyed expertise
Employing onomatopoeia to make the brand name mimic the sound of their product in use
Adopting the founder's surname as the brand name to establish credibility and heritage