Which retail innovation has most dramatically increased merchandise sales for Broadway shows in the past five years?

The performing arts industry relies heavily on innovative retail strategies to engage audiences beyond the stage. From merchandise booths at theaters to online stores for dance companies, retail plays a crucial role in both revenue generation and brand extension. This trivia question explores a recent technological innovation that has changed how performing arts organizations connect their physical performances to retail opportunities.

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Digital stage door apps that let audiences purchase show-specific merchandise while waiting for autographs after performances
Interactive touchscreen kiosks in theater lobbies that allow purchases before shows and during intermissions
Subscription boxes containing exclusive merchandise delivered monthly to season ticket holders
AR dressing room apps that let customers virtually try on costume replicas before purchasing