Which architectural firm's 1978 advertising campaign famously used the slogan 'Less is a bore' as a direct challenge to modernist principles?

In the world of architecture, advertising campaigns have played a crucial role in shaping public perception of iconic buildings and architectural firms. Some campaigns have become nearly as memorable as the structures themselves. Test your knowledge about famous architectural advertising that made history and influenced how we think about designed spaces.

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• Robert Venturi & Denise Scott Brown Associates
• Skidmore, Owings & Merrill (SOM)
• Foster + Partners
• Herzog & de Meuron

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