Which groundbreaking product launch strategy was first used by 'Hamilton' in 2015, revolutionizing how Broadway shows build pre-opening anticipation?

In the performing arts world, product launches for major productions have evolved dramatically in recent years. From Broadway shows to touring dance companies, the way new performances are introduced to audiences has become an art form in itself. This trivia question explores an innovative product launch strategy that changed how theatrical productions build anticipation and audience engagement. Test your knowledge of the intersection between marketing innovation and the performing arts!

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• The #Ham4Ham lottery system featuring free mini-performances outside the theater
• Releasing the full soundtrack album months before opening night
• The 'Stage Door Experience' app that allowed virtual backstage tours
• The 'Audience Choice' system where online voters determined casting for each performance

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