Which ancient civilization created the world's first known customer loyalty program, offering clay tokens that could be collected and redeemed for discounts on future purchases?

Ancient civilizations pioneered many retail concepts we still use today. From Mesopotamian marketplaces to Roman shopping complexes, customer experience was crucial even thousands of years ago. The way merchants displayed goods, managed inventory, and created shopping environments reveals sophisticated understanding of consumer psychology. This poll explores how ancient retailers innovated to enhance the customer experience in ways that modern retailers are still learning from.

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Phoenicians, who gave regular customers marked pottery shards as discount tokens in their maritime trading posts
Egyptians, who provided papyrus loyalty cards to noble customers of the royal marketplaces
Romans, who introduced bronze tessera tokens for preferred customers at the Trajan's Market complex
Babylonians, who stamped clay tablets for repeat customers in the markets surrounding the Hanging Gardens