Which groundbreaking pharmaceutical marketing strategy first introduced the concept of 'direct-to-consumer' (DTC) advertising for prescription medications in the United States?

The marketing of medical products has undergone dramatic transformations over the decades. From patent medicines with dubious claims to today's highly regulated pharmaceutical industry, marketing strategies have evolved significantly. This trivia question focuses on a pivotal moment in pharmaceutical marketing history that changed how medical products are promoted and advertised to both healthcare professionals and the public.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Claritin's 1997 TV campaign following FDA regulation changes, making it the first major prescription drug advertised directly to consumers on television
Lipitor's 2001 celebrity endorsement program featuring Dr. Robert Jarvik, inventor of the artificial heart
Viagra's 1998 print campaign featuring former presidential candidate Bob Dole as spokesperson
Prozac's 1995 'Depression Hurts' multimedia campaign targeting potential patients rather than doctors