Which pioneering retail concept did Nike introduce in 1990 that revolutionized sports product merchandising and customer experience?

Nike's retail strategy revolutionized the sporting goods industry in the 1990s with a groundbreaking concept that changed how athletic products were marketed and sold. This innovation transformed the customer experience and created a template that countless sports retailers have since emulated. Test your knowledge about this retail innovation that forever changed the sports retail landscape and created a new standard for brand-consumer relationships.

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Nike Town - large experiential flagship stores featuring immersive product displays and sport-specific zones
Nike Factory Direct - the first direct-to-consumer subscription model for athletic gear delivered monthly
Nike Pro Shops - specialized fitting centers with performance testing equipment and personal coaches
Nike Virtual Vault - early digital marketplace allowing customers to customize products via in-store computers