Which unusual product launch strategy did NASA implement for the James Webb Space Telescope that had never been done for any previous space telescope?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in astronomical research history. This $10 billion space observatory required extensive planning, faced numerous delays, and involved collaboration between NASA, ESA, and CSA. Its launch and deployment strategy had to overcome unprecedented technical challenges. Test your knowledge about this groundbreaking product launch that has revolutionized our view of the cosmos!

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A phased deployment that unfolded the telescope over several months after launch rather than launching it fully assembled
A direct-to-consumer marketing campaign allowing public investors to purchase observation time before launch
Using two separate rockets launching simultaneously to assemble the telescope in Earth orbit
A subscription-based model where research institutions pre-paid for data packages years before telescope completion