Which retail giant named its innovation lab after a mathematical constant?

Mathematics and retail rarely seem connected, but mathematical principles often influence successful branding strategies. From the precise calculations behind pricing psychology to the geometric elements in logo design, math shapes how consumers perceive and interact with retail brands. This trivia question explores how one famous retail giant incorporated mathematical concepts into their brand identity in a surprisingly direct way.

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Walmart's Pi Lab (named after π, 3.14159...)
Target's Fibonacci Studio (named after the Fibonacci sequence)
Amazon's Lab126 (named after 1 to 26, representing letters A to Z in their logo arrow)
Best Buy's Euler Works (named after Euler's number e, 2.71828...)