Which presidential campaign is credited with pioneering the use of microtargeted digital advertising that segmented voters into narrow demographic and psychographic categories?

Throughout history, political campaigns have leveraged innovative advertising techniques to reach voters. Some campaigns have revolutionized the way political messaging is delivered, creating watershed moments in political marketing. This trivia tests your knowledge about a groundbreaking political advertising campaign that fundamentally changed how candidates communicate with voters in the modern era.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign
Bill Clinton's 1996 re-election campaign