Which major travel retailer was the first to implement VR 'geographic previews' in their physical stores, allowing customers to virtually experience destinations before booking?

Virtual Reality (VR) has revolutionized how travel companies and geographic destinations market themselves to potential tourists. Instead of traditional brochures or websites, some innovative retailers now offer immersive VR experiences that let customers 'try before they buy' their vacation destinations. This poll tests your knowledge about this fascinating intersection of retail innovation and geography.

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• Thomas Cook (2014)
• Expedia (2016)
• Flight Centre (2015)
• TUI (2017)

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