Which company lost approximately $100 million on the 'New Coke' product launch in 1985, a reformulation that was pulled from shelves after just 79 days due to massive consumer backlash?

Even the biggest companies sometimes make catastrophic product launch mistakes. This poll tests your knowledge about one of the most infamous product failures in business history - a case study that's now taught in business schools worldwide as a cautionary tale of what happens when market research, timing, and execution go terribly wrong. Can you identify which company suffered this particular costly misstep?

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