Which 1999 film pioneered viral marketing for movies with a fake website about missing students that viewers believed was real, generating massive word-of-mouth buzz before release?

Test your knowledge about some of the most innovative and successful advertising campaigns in film and television history! The entertainment industry has created some of the most memorable marketing moments that changed how movies and shows are promoted. From viral campaigns to revolutionary approaches that set new standards for audience engagement, see if you can identify this landmark marketing achievement.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club