Which major dictionary publisher established a retail 'Language Lab' to study how consumers respond to linguistic elements in product marketing?

Language is a powerful tool in retail branding and marketing. Companies invest millions in developing the perfect linguistic strategies to position their products in consumers' minds. From crafting memorable slogans to creating brand names with positive phonetic associations, linguistic expertise shapes our shopping experiences more than many realize. Test your knowledge about how language science influences major retail branding decisions!

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• Oxford University Press with their 'Oxford Word Innovation Center'
• Merriam-Webster with their 'Dictionary of Brand Language'
• Collins Dictionary with their 'Retail Linguistics Institute'
• Cambridge University Press with their 'Cambridge Language & Retail Innovation Lab'

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