Which scientific instrument company pioneered the first augmented reality app that allows customers to visualize how large laboratory equipment would fit in their workspace before purchasing?

Augmented Reality (AR) is transforming how scientific products are marketed and sold in retail environments. From allowing customers to visualize complex scientific equipment in their own labs to providing interactive molecular models before purchase, AR is bridging the gap between scientific innovation and consumer understanding. Test your knowledge about this fascinating intersection of science retail and cutting-edge technology!

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Thermo Fisher Scientific
Merck KGaA
Agilent Technologies
Waters Corporation