Which packaging innovation caused a major shift in retail marketing strategy for film studios in the late 1990s/early 2000s?

The film and television industry doesn't just create content - it creates products that need to be marketed, packaged, and sold to consumers. Over the decades, home media packaging has evolved dramatically, reflecting changing technologies and consumer preferences. This trivia question explores a pivotal moment in how movies and TV shows were physically packaged and marketed to consumers - a change that revolutionized the retail strategy for the entire entertainment industry.

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• The switch from VHS clamshell cases to cardboard sleeves
• The introduction of DVD snapcases, replacing bulkier jewel cases
• The addition of holographic security seals on premium releases
• The standardization of UPC codes on all media packaging

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