Which revolutionary retail strategy did Rihanna's Fenty Beauty pioneer that fundamentally changed the cosmetics industry's approach to product development?

Rihanna's Fenty Beauty revolutionized the cosmetics industry with its inclusive approach to makeup. The brand's launch in 2017 created what industry experts now call 'The Fenty Effect' - forcing established brands to expand their shade ranges and rethink their marketing approaches. This phenomenon has influenced how products are developed across multiple retail sectors, showing the power of celebrity-driven consumer psychology and retail consumer trends.

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Launching with 40 foundation shades to accommodate all skin tones, establishing a new industry standard for inclusivity
Being the first celebrity makeup brand to launch exclusively through social media channels with no traditional retail presence
Introducing the first-ever AR virtual try-on technology for all products in their mobile shopping experience
Creating the cosmetic industry's first subscription box model with personalized products based on customer data analytics