Which innovative marketing strategy did 'Hamilton' first use in 2015 that revolutionized Broadway ticket sales and is now standard practice for major productions?

The performing arts industry has undergone significant digital transformation in recent years, especially in how theaters market productions and engage with audiences. From virtual reality previews to blockchain-based ticketing solutions, performing arts venues are embracing innovative retail technologies. Test your knowledge about how the curtain has risen on digital marketing strategies in the world of theater and live performances!

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Digital lottery system with mobile notifications
Augmented reality playbills that animate when scanned
Blockchain-verified ticket authentication
AI-powered dynamic ticket pricing based on real-time demand