Which publishing brand storytelling campaign is credited with transforming classic literature into a mainstream retail phenomenon by redesigning covers with minimalist art and contemporary typography?

Brand storytelling has become a powerful tool in the publishing industry, particularly when modernizing classic literature for new audiences. Publishers and retailers have employed various storytelling techniques to revitalize centuries-old works and make them relevant to contemporary readers. This poll explores one of the most successful brand storytelling campaigns that revolutionized how we perceive classic literature in the retail space.

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Penguin Classics' 'Black Spine' series (1980s)
Vintage Books' 'Red Spine' collection (1990s)
Penguin's 'Great Ideas' series (2004)
Barnes & Noble's 'Leatherbound Classics' (2010s)