Which architect's distinctive museum design in Bilbao, Spain sparked the term 'The Bilbao Effect' in architectural brand storytelling?

The 'Bilbao Effect' refers to how iconic architecture can transform a city's brand identity and economic fortunes. Since Frank Gehry's revolutionary Guggenheim Museum in Bilbao became a global sensation, cities worldwide have employed similar architectural brand storytelling strategies. This phenomenon demonstrates how architectural design can serve as powerful brand storytelling, turning structures into symbols that transcend their physical presence and reshape urban identities. How well do you understand this influential architectural branding phenomenon?

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Frank Gehry
Zaha Hadid
Rem Koolhaas
Santiago Calatrava