Which of these food brand mascots was officially retired in 2018 after a 38-year run when the company decided to shift its marketing strategy toward ingredient quality and food transparency?

Brand mascots are powerful visual ambassadors that help establish brand identity and build emotional connections with consumers. In the competitive food industry, these characters often become cultural icons, driving recognition and loyalty. Some mascots endure for decades, while others are quietly retired or replaced. Test your knowledge of food brand mascot history with this trivia question about a once-prominent character that was phased out.

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Geoffrey the Giraffe (Toys 'R' Us)
The Quiznos Spongmonkeys
The Taco Bell Chihuahua
Jack Box (Jack in the Box)