In grocery store design, which location is commonly referred to as the 'Golden Zone' and is considered the prime shelf space for product placement?

In the world of food retail, consumer behavior is carefully studied and influenced through strategic store design. Supermarkets and grocery stores employ various psychological tactics to maximize sales and shape shopping habits. How well do you know the psychology behind grocery store layouts and how they affect your purchasing decisions? Test your knowledge with this challenging food retail trivia question!

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Eye-level shelves (approximately 4-5 feet from the floor)
End-cap displays at the end of aisles
The first 10 feet upon entering the store (the 'decompression zone')
Checkout area shelving (the 'impulse purchase zone')