Which of these geographic brand slogans resulted in a documented 300% increase in tourism within 5 years of its launch?

Tourism boards and geographic locations often create memorable brand slogans to attract visitors and establish a unique identity. These place-based marketing phrases can become iconic representations of destinations, influencing travel decisions and regional identity. This trivia question tests your knowledge of famous geographic branding campaigns that have shaped how locations are perceived globally. Can you identify which slogan successfully transformed a destination's image?

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• "Pure New Zealand" (New Zealand Tourism Board)
• "Incredible India" (Ministry of Tourism, India)
• "I ❤️ NY" (New York State)
• "What Happens in Vegas, Stays in Vegas" (Las Vegas Convention & Visitors Authority)

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