Which pioneering natural products company developed its bestselling adhesive by studying the microscopic structure of gecko feet, creating a revolutionary plastic-free, biodegradable packaging seal?

Biomimicry—the practice of looking to nature for innovative solutions—has revolutionized product development across the natural products industry. From packaging inspired by plant structures to formulations that mimic natural processes, companies are increasingly turning to the natural world for sustainable innovation. Test your knowledge about a groundbreaking nature-inspired product development that changed an entire market segment!

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EcoGrip Naturals, whose 'GeckoSeal' technology now appears in over 40% of plastic-free packaging solutions in the natural products industry
Aveda, whose plant-based adhesives were inspired by studying spider web proteins rather than gecko feet
Patagonia, whose clothing fasteners were inspired by burrs, not gecko feet, and they haven't developed packaging adhesives
Dr. Bronner's, whose packaging innovations focus on recycled materials rather than biomimicry adhesive technologies