Which innovative digital marketing strategy did Beyoncé pioneer in 2013 that transformed how major artists release music and promote their work?
The music industry has been transformed by digital marketing strategies, with streaming services changing how artists promote and monetize their work. This poll tests your knowledge about a pivotal moment in music streaming history that revolutionized digital marketing in the industry and created new promotional paradigms for artists and labels alike.
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- The surprise digital-only album drop of her self-titled album without any prior promotion or announcement
- The first artist-owned streaming service with exclusive content available only to subscribers
- The first major album release exclusively as NFTs with unique digital collectibles
- The first social media 'treasure hunt' where fans unlocked new songs by solving puzzles across platforms
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