Which publishing house famously rebranded its classic literature collection in 2010 with minimalist, color-coded covers that revolutionized bookstore visual merchandising?

The world of literature has become increasingly commercialized, with famous authors and their works evolving into powerful brands. Publishers use sophisticated marketing tactics, visual merchandising, and brand storytelling to transform literary classics and contemporary bestsellers into recognizable product lines. Test your knowledge about the business side of literature and how these iconic works are marketed to consumers.

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Penguin Classics with their 'Design Series'
Harper Perennial with their 'Modern Thought' collection
Oxford World's Classics with their 'Heritage Edition'
Vintage Books with their 'Essential Library' series