Which traditional garment was the focus of a groundbreaking 2021 augmented reality campaign that allowed customers to virtually 'try on' the item while learning about its cultural significance?

Cultural traditions play a significant role in how consumer products are marketed globally. Traditional clothing and attire have increasingly been incorporated into major retail campaigns as brands seek authenticity and cultural connection. This poll tests your knowledge about how traditional cultural garments have influenced modern marketing strategies and consumer psychology.

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The Japanese kimono, through a partnership between Uniqlo and the Tokyo National Museum
The Indian saree, through a collaboration between Amazon Fashion and six regional textile artisans
The Scottish kilt, through a Highland heritage campaign by Burberry
The Mexican huipil, through a cultural preservation initiative by H&M