Which traditional cultural craft brand famously rebranded with the slogan 'Centuries of Tradition, Moments of Connection' as part of its successful global expansion strategy in 2018?

Traditional cultural artisans and craft producers are increasingly developing sophisticated brand strategies to preserve heritage while reaching global markets. These companies are fascinating case studies of how cultural traditions can be maintained while adapting to modern retail environments. Test your knowledge about how these cultural heritage brands have evolved their marketing approaches!

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